Nutraceutical Market: differentiate your products and enhance the consumer experience
The nutraceutical market is experiencing strong growth, driven by increasingly demanding consumers seeking naturality, perceived efficacy and product experience.
According to Synadiet Observatory data, the sector represents nearly €3 billion, supported by:
- the expansion of vitamins, OTC and functional products
- the search for quality and perceived effectiveness
- growing expectations around naturality and clean label
TASTE, NATURALITY AND ACCEPTABILITY: KEY CHALLENGES IN NUTRACEUTICALS
Nutraceutical formulations (powders, gummies, liquids, lozenges, etc.) frequently incorporate complex active ingredients (minerals, botanicals, probiotics, plant extracts), requiring advanced flavour expertise.
Taste is no longer secondary: it directly impacts compliance, product preference and repeat purchase, making it a key driver of commercial performance.
Consumer expectations are reinforcing these challenges:
In nutraceuticals, taste and naturality have become key differentiating factors.
WORKING WITH A CHALLENGING ACTIVE?
Our flavourists are experienced in complex matrices. Share your formulation with us and we will recommend the most suitable flavour strategies.
HOW WE SUPPORT NUTRACEUTICAL PLAYERS
For over 50 years, Pharmarôme has supported nutraceutical companies in enhancing sensory experience, securing flavour decisions, de-risking developments and strengthening product differentiation. From flavour selection to regulatory documentation, our team covers the entire scope, with a single point of contact for your R&D, Procurement and Quality teams.
Knowledge of flavour profiles, off-notes, and the masking of bitterness and aromatic characteristics.
Liquid flavours, powders, granules, encapsulated and microencapsulated solutions selected according to dosage form.
Comprehensive technical documentation, Certificates of Analysis (CoA), legal naming, international compliance and country-specific usage restrictions.
Each project is handled confidentially and structured to save your teams time.
Our flavour solutions are developed in partnership with a certified French manufacturer
A RELIABLE PARTNER FOR YOUR NUTRACEUTICAL DEVELOPMENTS
Our flavours are developed with a certified French manufacturer, ensuring:
DEVELOPING A FOOD SUPPLEMENT OR FUNCTIONAL PRODUCT?
Share your project, constraints and objectives.
We will help you build a high-performing and differentiated solution.
